Stena Line processes your personal data for the purposes set forth below. For each purpose Stena Line must have a legal basis. A legal basis could e.g. be (i) that the processing is necessary in order for the performance of a contract to which you are a party, or (ii) that Stena Line or a third party has a legitimate interest to process the personal data which is not overridden by your interest of not having the personal data processed. Under each purpose listed below, the legal basis that Stena Line relies on will be identified.
(a) Provide Extra Loyalty Club membership
Stena Line uses name, contact details, loyalty club membership information, transaction history and booking history to administrate your membership, your earned and used points as well as membership level and to provide you with our contractual Loyalty Club Services in accordance with the Extra Loyalty Programme Terms & Conditions. This processing of your personal data is based on our contractual obligations towards you.
(b) Provide Business Traveller membership
Stena Line uses name, contact details, loyalty club membership infor-mation, transaction history, booking history, your employer and position to administrateyour employer’s membership, earned and used points as well as membership level to provide our contractual Loyalty Club Services in accordance with the Business Traveller Programme Membership Agreement. This processing of your personal data is based on our legiti-mate interest.
(c) Provide our Loyalty Club Services
Stena Line uses name, contact details, loyalty club membership information, your employer and position to communicate with you when you use our Loyalty Club Services. This processing of your personal data is based on our legitimate interest.
(d) Improve our Loyalty Club Services
In order to improve our Loyalty Club Services (in order to fix bugs, quickly and easily identify and solve Website conversion problems, change the interface so you easily can access the information you search for or to highlight relevant offers on the Website), we will use name, contact details, site information based on your IP address, browser information, loyalty club membership information and transaction history to obtain statistics on how you use our Services. We do this by analysing your use of our Services. When we use your personal data to improve our Loyalty Club Services, we use it in an aggregated form to the extent possible. This processing of your personal data is based on our legitimate interest.
(e) Prevent abuse of Loyalty Club Services
To the extent necessary, name, contact details and membership number (as relevant in each specific case) may be used in order for us to prevent abuse and fraud. This processing of your personal data is based on our le-gitimate interest.
(f) Provide offers, discounts and upgrades based on your purchase
Furthermore, we use name, contact details and Loyalty Club membership information to provide offers discounts and upgrades to you based on your purchase in relation to your Loyalty Club membership. This processing of your personal data is based on our legitimate interest.
(g) Direct marketing
We use name, contact details and Loyalty Club membership information to the extent you have provided us with such personal data when using our LoyaltyClub Services to send newsletters, offers and relevant information about our Loyalty Club Services. We send you these by mail, text message, e-mail and other forms of electronic communication. This processing of your personal data is based on our legitimate interest.
You have a right to, at any time, opt-out from receiving direct marketing as described in Section 6 (f) - (g). If you do this, Stena Line will no longer send such direct marketing to you.
(h) Handling of complaints and defend and/or establish legal claims
We solely use personal data as relevant in each specific case in order to handle any complaints or defend and/or establish legal claims. This processing is based on our legitimate interest.